Pacing at any budget level
Pacing % and status for every campaign, at IO, line item or campaign level, wherever the budget is set.
Monitoring · Pacing & Margin
Solve for pacing and margin at the level your budget actually lives
See how every campaign is pacing against target at IO, line item or campaign level, with the daily spend needed to land on plan. The margin you actually keep sits next to it, on the same line item.
The problem
Pacing tools were built for search and social. Your budgets live in programmatic.
Every platform shows its own view. Nobody sees all clients and all campaigns together.
Knowing a line item is behind doesn’t tell you what it must spend each day to land on plan.
Agencies track margin in spreadsheets or finance systems, after the fact.
Without the real costs per campaign, the margin on screen is not the margin you keep.
Platforms
Learn MoreWorks across the platforms you already buy on
DV360
Line items, insertion orders and pacing checked across every DV360 advertiser.
Meta
Ad sets, budgets and naming checked on Meta campaigns before and after launch.
Google Ads
Search and Performance Max budgets, pacing and naming checked daily.
The Trade Desk
Campaigns, ad groups and bid factors QA’d across your Trade Desk seats.
StackAdapt
Line items, frequency caps and pacing checked across StackAdapt campaigns.
Amazon Ads
Sponsored Ads and DSP orders monitored for budget, pacing and naming.
Campaign groups, targeting and spend monitored across LinkedIn ad accounts.
Ad groups, budgets and naming checked across Pinterest campaigns.
Snapchat
Ad squads, budgets and pacing monitored across Snapchat campaigns.
TikTok
Ad groups, budgets and pacing monitored across TikTok campaigns.
Impact
Request a DemoWhat pacing you can act on looks like
12%
margin gain
SeeViews
40%
efficiency gain
SeeViews
3
budget levels paced
IO · Line item · Campaign
4 hrs
data refresh cadence
Across every connected platform
Features
What Pacing & Margin does
Daily targets to land on plan
The daily impressions, budget and spend needed to finish on target. A number to act on, not just a red flag.
The margin you actually keep
Add variable costs per campaign, override margin targets and set quantity goals such as impressions.
KPIs on the same screen
CTR, CPM, CPC, clicks and cost next to pacing and margin, for the same line item.
Write-backs on pacing controls
Change pacing type and amount, budget type and segments, and frequency caps at IO and line item level.
Your plan as the target
Connect Prisma, Pipedrive or the media plan itself, so pacing is measured against the real spend picture.
Customer Stories
Learn MoreTeams who got pacing and margin on one screen
Comparison
The way we’ve been tracking pacing and margin is broken.
Pacing sheets
AtomicAds Pacing & Margin
A pacing spreadsheet per client, updated by hand
Every advertiser and campaign in one view
Spend copied out of each DSP
Spend and KPIs pulled from each platform automatically
You can see a campaign is behind
You see the daily spend needed to recover
Margin is worked out after the month closes
Margin sits next to pacing on the same line item
Every change is made inside each DSP
Pacing, budget and frequency caps are written back
See pacing and margin for every client in one view
A 30-minute walkthrough on your own accounts: pacing by IO and line item, the daily target to recover, and margin with your costs.
30mins
Walkthrough on your own accounts, no commitment