Why is IO_KESTREL_Q4 underpacing?
Monitoring Agent · checked 9 line items in 2s
BudgetFlightBid capInventoryFrequency
72%
IO_KESTREL_Q4_Prosp
DV360 · 9 line items · day 18 of 3072%
Pacing
$2,800
Daily spend to land
19.4%
Margin · target 22%
LIBid cap too low on LI_2207$4.20 cap, inventory clearing at $5.10Behind
IOMargin below target19.4% kept against a 22% target−2.6 pts
Raise the bid cap to $5.40 and write back?View reportApply fix
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Monitoring Agent
DV360 · Kestrel & Co.