Challenge
Programmatic demand outgrew in-house capacity across six platforms. Hiring in Manchester was hard, manual monitoring, reporting and QA were consuming the team, and contextual targeting depended on outside vendors.
Solution
A dedicated multi-channel trading team embedded in under 7 days, the atomicAds platform for QA, taxonomy, reporting and campaign management, and the Contextual Agent building brand-safe site lists activated as DSP deals.
Results
- 45%more clients onboarded in 18 months, with no increase in headcount
- 2 hrs → minutesreporting and QA time per campaign per week
- Improved data qualityTaxonomy improved data quality across every live campaign
The opportunity
Skyrise merged with Regital in 2023 under the Skyrise brand, with Paul Barnard as MD, and has since been acquired by PE-backed TapTap Digital. Growth brought its own problems:
- Programmatic demand outgrew in-house capacity.
- The work spans display, video, audio, YouTube, CTV and DOOH across six platforms, with limited in-house trading capacity.
- Hiring in Manchester was hard, and several hires would have squeezed margins mid-growth.
- Manual campaign monitoring, reporting and QA were consuming the team.
- Skyrise had a strong audience product, but contextual targeting depended on outside vendors.
“With AtomicAds, we can scale our trading capacity overnight to win more and drive better results; our scale would not have been possible without the Atomic Team.”
The solution
atomicAds brought people, platform and intelligence together.
- People: a dedicated multi-channel trading team, embedded in under 7 days.
- Platform: always-on QA and taxonomy alerts, automated reporting and atomicAds-run campaign management, with platform seats for Skyrise’s own team.
- Intelligence: the Contextual Agent builds brand-safe, audience-relevant site lists that are activated as DSP deals.
The impact
- 45% more clients onboarded in 18 months, with no increase in headcount.
- Reporting and QA time fell from 2 hours per campaign per week to minutes.
- The Contextual Agent brought contextual targeting in-house, improving campaign results and winning net new bookings.
