Solutions · For Trading Desks

Every seat, every line item, one read on pacing and margin.

Agents watch delivery and margin at the IO and line item level across DV360, The Trade Desk, Amazon DSP and StackAdapt, and they flag the fix before it costs you. Traders trade. They stop babysitting spreadsheets.

Every hour, across every seat

Live
Trigger
Hourly seat sync

TTD · DV360 · Amazon DSP · 214 LIs

Pacing AgentPacing vs IO

Spend to date against flight and budget

Margin AgentMargin check

Media cost against sell rate per LI

Anomaly AgentDelivery anomalies

CPM, CTR and win-rate outliers

If li underpacing
Write-backRaise the bid cap

TTD LI_2207, approved by the trader

If on pace
ActionLog to desk report

Daily desk summary, 8:00 AM

The trading desk problem

Traders spend the morning checking delivery instead of trading on it.

  • 01

    Pacing lives in five tabs

    Each seat reports pacing its own way, so someone rebuilds one view by hand every morning across DV360, The Trade Desk, Amazon DSP and StackAdapt.

  • 02

    Margin shows up too late

    Sell rate lives in the IO and media cost lives in the DSP. The gap between them only appears when finance closes the month.

  • 03

    Underdelivery is found at the end of the flight

    A line item stuck at 60% pacing on day 10 is fixable. On day 28 it’s a make-good conversation with the client.

  • 04

    More seats need more traders

    Every new advertiser adds line items to watch. Headcount becomes the ceiling on how much the desk can run.

Impact

What a desk gets back once the agents are watching

Case studies
  • 15 hrs

    Returned to trading, per trader, every week

    SeeViews

  • <7 days

    To embed a dedicated trading team

    Skyrise

  • 45%

    More clients in 18 months, no new headcount

    Skyrise

The trading desk stack

Agents that watch every line item, so traders don’t have to.

They connect to the seats you already buy on and read what’s live, including campaigns atomicAds didn’t build.

Ways to work with us

Run it with your traders, or add ours for the overflow.

Same agents either way. Managed Ad Ops adds trained people when the desk takes on more than it can staff.

Platform

Your traders run the agents

Connect your seats, set pacing and margin thresholds per advertiser, and the desk works from one queue of flagged line items.

  • DV360, The Trade Desk, Amazon DSP, StackAdapt and more
  • Thresholds per advertiser, IO and line item
  • Write-back to the seat, with trader approval
Request a Demo
Managed Ad Ops

Our specialists join the desk

Programmatic specialists run setup, trafficking, QA and monitoring on the platform alongside your traders.

  • 2× expert capacity for the cost of one hire (Skyrise)
  • Every action logged and visible to your leads
  • Scale up for Q4, back down after it
Talk to us
Customer Stories

Trading desks already running on AtomicAds

“With AtomicAds, we can scale our trading capacity overnight to win more and drive better results; our scale would not have been possible without the Atomic Team.”
Paul BarnardCEO, Skyrise

45%

More clients onboarded in 18 months, no new headcount

Read case study
Platforms

Works across the platforms you already buy on

Learn More
DV360

DV360

Line items, insertion orders and pacing checked across every DV360 advertiser.

Meta

Meta

Ad sets, budgets and naming checked on Meta campaigns before and after launch.

Google Ads

Google Ads

Search and Performance Max budgets, pacing and naming checked daily.

The Trade Desk

The Trade Desk

Campaigns, ad groups and bid factors QA’d across your Trade Desk seats.

StackAdapt

StackAdapt

Line items, frequency caps and pacing checked across StackAdapt campaigns.

Amazon Ads

Amazon Ads

Sponsored Ads and DSP orders monitored for budget, pacing and naming.

LinkedIn

LinkedIn

Campaign groups, targeting and spend monitored across LinkedIn ad accounts.

Pinterest

Pinterest

Ad groups, budgets and naming checked across Pinterest campaigns.

Snapchat

Snapchat

Ad squads, budgets and pacing monitored across Snapchat campaigns.

TikTok

TikTok

Ad groups, budgets and pacing monitored across TikTok campaigns.

FAQ

Questions trading desks ask us

Bring your hardest seat to the demo. We’ll connect it live.

Request a Demo
Which seats can you watch?

DV360, The Trade Desk, Amazon DSP and StackAdapt for programmatic, plus Google Ads, Meta and other walled gardens. One set of rules can run across all of them.

How do you calculate margin?

We compare media cost from the DSP with the sell rate on the IO, per line item. Where the sell rate lives in a finance system, we read it from there.

How fresh is the data?

Every alert shows when its data was last pulled.

Can the agents change bids or budgets?

Only with approval. Write-backs such as a bid cap change or a paused line item go to the trader who owns the line item, and each one is logged.

Does it work on campaigns already live?

Yes. The agents read what’s already running in your seats, so there’s nothing to rebuild or migrate.

See every underpacing line item on your desk today

A free audit on your live seats: pacing risks, margin leaks, delivery anomalies and setup errors, per advertiser, in one report.

Get a free audit

45%

More clients in 18 months at Skyrise, no new headcount