Any KPI, metric or dimension
Alert on what you choose: CPM, CTR, frequency, spend by market, or any custom metric.
Monitoring · Custom Alerts
Solve for the numbers each client cares about with alerts on any KPI
Set alerts on any KPI, metric or dimension, with your own thresholds for each account. Your team hears about exactly what matters, in the same place as pacing, margin and the write-back that fixes it.
The problem
Every client cares about a different number. DSP alerts don’t.
Native DSP alerts cover delivery basics, not the KPI your client asked about.
What is normal for one advertiser is a problem for another.
Each platform notifies in its own interface, so nothing is seen together.
You are told something is wrong, then have to log in elsewhere to fix it.
Platforms
Learn MoreWorks across the platforms you already buy on
DV360
Line items, insertion orders and pacing checked across every DV360 advertiser.
Meta
Ad sets, budgets and naming checked on Meta campaigns before and after launch.
Google Ads
Search and Performance Max budgets, pacing and naming checked daily.
The Trade Desk
Campaigns, ad groups and bid factors QA’d across your Trade Desk seats.
StackAdapt
Line items, frequency caps and pacing checked across StackAdapt campaigns.
Amazon Ads
Sponsored Ads and DSP orders monitored for budget, pacing and naming.
Campaign groups, targeting and spend monitored across LinkedIn ad accounts.
Ad groups, budgets and naming checked across Pinterest campaigns.
Snapchat
Ad squads, budgets and pacing monitored across Snapchat campaigns.
TikTok
Ad groups, budgets and pacing monitored across TikTok campaigns.
Impact
Request a DemoWhat alerts on your own numbers looks like
Any
KPI, metric or dimension
Not a fixed list
7
platforms covered by one alert set
DV360 · Meta · The Trade Desk · Google Ads · Amazon Ads · TikTok Ads · Snapchat
4 hrs
data refresh cadence
Across every connected platform
120+
alerts acted on per month
Across connected accounts
Features
What Custom Alerts does
Your thresholds, per account
Each advertiser gets its own limits, so alerts mean something.
Programmatic metrics across DSPs
One alert set covers every connected platform, including the DSPs search-first tools don’t reach.
In context
Alerts sit with pacing and margin for the same line item.
Act from the alert
Use a write-back to correct the campaign without leaving atomicAds.
Customer Stories
Learn MoreTeams who hear about the number that matters
Comparison
The way we’ve been setting alerts is broken.
DSP alerts and manual checks
AtomicAds Custom Alerts
A fixed list of alerts in each DSP
Alerts on any KPI, metric or dimension
The same threshold for every advertiser
Your own threshold for each account
Notifications spread across six interfaces
One alert feed across every platform
Traders check custom KPIs by hand
Custom KPIs are watched automatically
The fix happens somewhere else
The fix is a write-back from the alert
Set an alert on the KPI your client asks about most
A 30-minute walkthrough: build an alert on your own metric and threshold, and see it fire on live campaigns.
30mins
Walkthrough on your own metrics, no commitment