Challenge
Each booking splits into many audience and format lines, each with its own budget, flight and rate. Setup and delivery issues surfaced late, inconsistent naming broke reports, and reports were stitched together by hand.
Solution
The booking form became the source of truth, with every line named to the taxonomy. Always-on alerts cover pacing, delivery and performance, and self-serve DV360 reporting reconciles delivered spend against bookings every month.
Results
- 15 hrsper trader per week returned to trading
- ReportingSelf-serve reporting: weekly client insights for account management and trading, plus margin reports for management
- QA & TaxonomyCompliant taxonomy and QA across all live campaigns
The opportunity
SeeViews runs YouTube campaigns for brands such as Red Bull, IKEA and Hyundai, and holds them to a TV-grade standard of control and quality. That standard lives or dies on the detail of each booking:
- Each booking splits into many audience and format lines, and every line has its own budget, flight and rate.
- Setup and delivery issues surfaced late, so QA stayed reactive.
- Inconsistent naming broke reports and wasted analysis time.
- Reports were stitched together by hand from spreadsheets and platform exports.
“Before AtomicAds, our campaign lifecycle was highly manual and inefficient… The consistency and speed have been a game changer for our client servicing and delivering incredible results on campaigns.”
The solution
atomicAds put three pieces in place, each aimed at one of those problems.
- The booking form is the source of truth: every line carries its budget, flight, rate and a name built to the taxonomy.
- Always-on alerts: pacing, delivery and performance are covered around the clock.
- Custom, self-serve DV360 reporting: delivered spend is reconciled against bookings every month, with no manual stitching.
The impact
- 15 hours per trader per week returned to trading.
- Reporting built on an enforced taxonomy, so no reconciliation is needed before analysis can start.
- Faster campaign turnaround and increased trading capacity.
- Custom insights reporting for account management, and margin reports for management.
