Spend and KPI anomaly detection
Sudden spikes, drops and delivery changes are flagged before they turn into wasted budget.
Monitoring · Anomaly & Fraud Detection
Solve for overspend and unusual delivery before they reach the invoice
We watch every campaign’s spend and KPIs for sudden spikes, drops and delivery changes, and check actual media spend against your source of truth, so a campaign never spends more than was agreed.
The problem
Most overspend is discovered at billing
A delivery change on Friday evening is found on Monday morning.
Platform spend is never compared with the client’s own budget record.
The gap between the IO and the actual spend appears when finance closes the month.
A spike means little unless you also see the pace, the margin and the budget level.
Platforms
Learn MoreWorks across the platforms you already buy on
DV360
Line items, insertion orders and pacing checked across every DV360 advertiser.
Meta
Ad sets, budgets and naming checked on Meta campaigns before and after launch.
Google Ads
Search and Performance Max budgets, pacing and naming checked daily.
The Trade Desk
Campaigns, ad groups and bid factors QA’d across your Trade Desk seats.
StackAdapt
Line items, frequency caps and pacing checked across StackAdapt campaigns.
Amazon Ads
Sponsored Ads and DSP orders monitored for budget, pacing and naming.
Campaign groups, targeting and spend monitored across LinkedIn ad accounts.
Ad groups, budgets and naming checked across Pinterest campaigns.
Snapchat
Ad squads, budgets and pacing monitored across Snapchat campaigns.
TikTok
Ad groups, budgets and pacing monitored across TikTok campaigns.
Impact
Request a DemoWhat catching overspend in flight looks like
$50M+
media spend with operational visibility
Across connected platforms
4 hrs
data refresh cadence
Across every connected platform
7
platforms watched from one place
DV360 · Meta · The Trade Desk · Google Ads · Amazon Ads · TikTok Ads · Snapchat
$1.2M
overspend caught before billing
Across connected accounts
Features
What Anomaly & Fraud Detection does
Read in context
Every anomaly is read against pacing, margin and the budget level set in the DSP.
Spend checked against your source of truth
Actual media spend is compared with the client’s own numbers, not each platform’s view of itself.
Caught as it happens
Overspend is flagged during the flight, instead of being discovered at billing.
Fix with a write-back
Correct pacing, budget or frequency caps from the alert, pushed straight to the platform.
Customer Stories
Learn MoreTeams who caught the spend before the invoice did
Comparison
The way we’ve been catching overspend is broken.
Manual monitoring
AtomicAds Anomaly & Fraud Detection
Traders check each DSP dashboard when they have time
Every campaign is watched on a regular refresh
Spikes are noticed days later
Unusual spend and delivery are flagged as they happen
Spend is compared with the IO at month end
Spend is checked against your source of truth during the flight
An alert is one number with no context
Each alert sits next to pacing, margin and budget level
Corrections are made inside each DSP
Corrections are written back from the alert
See what your campaigns spent against what was agreed
A 30-minute walkthrough: connect a platform, load your budgets, and see which campaigns are over and which look unusual.
30mins
Walkthrough on your own budgets, no commitment