Anything unusual in Kestrel & Co. spend this weekend?
Monitoring Agent · scanned 214 line items in 3s
SpendPacingCTROverspendDelivery
108%
IO_KESTREL_Q4_Prospecting
The Trade Desk · 4 line items
Over budget
+212%
Spend vs 7-day avg
148%
Pacing
$4.2K
Over the signed IO
Spend spike on LI_2207Fri 18:40 · ran all weekendLI
Margin down to 14%Target 20% · falling with the spikeIO
Other 3 line itemsOn pace and within budgetLI
Pause LI_2207 and cap the IO at $1,500 a day?View spendApply fix
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Monitoring Agent All DSPs · Kestrel & Co.