Challenge
Manual monitoring across 7+ platforms was costing about 2% of media spend, inconsistent naming broke reporting and delayed insights, and seven platforms stretched trading capacity.
Solution
Always-on monitoring on every live campaign, a taxonomy engine that produces the compliant name at launch, and a dedicated atomicAds ad ops team working in Acquire’s own Asana queue.
Results
- ~2%of media spend previously consumed by manual monitoring across 7+ platforms
- 100%taxonomy compliance across search, social and programmatic
- 340+campaigns delivered with the atomicAds ad ops team, March to August 2026
The opportunity
Acquire has been operating for 14 years and runs more than 1,000 campaigns a year. At that volume, three problems kept growing:
- Manual monitoring across 7+ platforms was costing about 2% of media spend.
- Inconsistent naming broke reporting and delayed insights.
- Search, social and programmatic across seven platforms stretched trading capacity.
“The AtomicAds team has improved our execution, trading quality, and capacity. The taxonomy module made sure naming conventions were followed from the start, and real-time monitoring enabled us to prevent delivery issues.”
The solution
atomicAds took on each problem with one piece of the platform or the team.
- Always-on monitoring: pacing tracked against goals on every live campaign, with daily alerts on sudden performance shifts, around the clock, for the whole flight.
- Taxonomy engine: one naming standard enforced on every campaign, with a naming generator that produces the compliant name at launch rather than correcting it afterwards.
- Managed ad ops: a dedicated atomicAds team covering Meta, Google, programmatic, analytics and creative, working in Acquire’s Asana queue with individual, auditable logins.
The impact
- 100% taxonomy compliance across seven platforms, so reporting no longer needs reconciling before it can be read.
- 340+ campaigns delivered with the atomicAds ad ops team (March to August 2026).
- Monitoring that had been costing about 2% of media spend now runs automatically.
