Over breakfast on the Croisette, we brought together leaders from Horizon Media, Digitas North America, and Landmark Ventures for an intimate fireside conversation on what AI actually changes inside a media agency and what it doesn't.

The panel dug into where automation is already paying off across media operations: campaign QA, pacing and delivery monitoring, taxonomy enforcement, and reporting. The discussion moved past the hype to the operating models, team structures, and guardrails that let agencies put AI to work without putting client outcomes at risk.

Guests joined a working breakfast at Belle Plage Beach Club, followed by the moderated panel and open Q&A, with the conversations continuing well past the last coffee.