Who is optimising Halcyon Eats across channels?
Ad Ops Team · mapped the accounts
Three managed-service teams, one per platform. None of them sees the other two.
DV360 managed serviceOptimises inside DV360 only1 platform
TTD account teamOptimises inside TTD only1 platformMeMeta agency teamOptimises inside Meta only1 platform
No cross-channel view
Ask the Ad Ops Team…Ad Ops Team